Purpose
Answers: "Why do I exist?" The unified meaning above all three passions/callings. Purpose emerges AFTER passions are defined, never before. It is the umbrella statement over Personal, Family, and World.
Coaching Tip
Purpose is the last piece of the foundation puzzle. Don't rush it. Let it emerge naturally after passions crystallize. Share these examples only when clients are ready - "What umbrella covers all three of your callings?"
Faith-Centered
+Praise, Revere and Serve God.
To honor God by becoming the man He created me to be.
To steward every gift for the glory of God and the good of others.
Glorify God and enjoy Him forever.
To live as a faithful steward of every breath God gives me.
To walk humbly with my God in every season.
Legacy & Impact
+To live fully, love deeply, and leave a legacy of faithfulness.
To lead a life of significance through sacrifice and service.
To leave the world better than I found it, one person at a time.
To build something that endures beyond my lifetime.
To live in a way that my grandchildren would be proud to tell my story.
Growth & Becoming
+To become fully alive and help others do the same.
To pursue wholeness and invite others into the journey.
To never stop becoming who I was made to be.
To live with radical intentionality in every area of life.
Service & Others-Focused
+To serve the people in front of me with everything I have.
To empower others to discover and walk in their full potential.
To be a bridge between where people are and where they could be.
To love people well and lead them toward what matters most.
Passions / Callings
One per macro area (Personal, Family, World). A passion is a burden or responsibility you feel compelled to carry. NOT a hobby - a calling. Ask: "What makes you weep? What makes you pound the table?"
Coaching Tip
Passions are "fuel" - emotional energy when discipline fatigues. They float across spheres of life but are anchored in one macro area. "Discipline is fatiguing. Passions are energizing."
Personal
+Self-Mastery & Growth
Realizing Human Potential
Mastering Self
Becoming Fully Alive
Relentless Self-Improvement
Wholeness & Health
Pursuing Wholeness
Honoring the Temple
Stewarding Body, Mind, and Spirit
Truth & Awareness
Awakening to Truth
Living with Eyes Wide Open
Pursuing Wisdom Above All Else
Family
+Legacy & Foundation
Founding Family Legacy
Building Together
Raising World-Changers
Home & Unity
Cultivating Sacred Ground
Creating a Home of Peace
Protecting What Matters Most
Generational Impact
Breaking Generational Chains
Planting Trees Whose Shade I'll Never Sit In
Building a Family That Serves
World
+Stewardship & Value
Stewarding Eternal Value
Building What Lasts
Creating Enduring Impact
Service & Justice
Serving the Overlooked
Advancing Justice and Mercy
Defending the Vulnerable
Leadership & Empowerment
Empowering Others to Lead
Multiplying Leaders
Unlocking Potential in Others
Intentions
One per micro area. The distilled direction from brainstormed ideas - "the derivative, the slope, the trend line." Must hold in ALL circumstances: best case and worst case. They are "mental tattoos."
Coaching Tip
Test every intention: "Can you still walk in this direction if everything falls apart? What if you're in a wheelchair?" If it fails the worst-case test, it's an outcome, not a direction.
Personal
Spiritual
+Anchored in Truth & Scripture
Prepared to combat lies with scriptural truth
Rooted in the Word and ready for spiritual warfare
Anchored in Christ through every storm
Surrender & Trust
Surrendered to God's plan above my own
Trusting God with outcomes while stewarding my inputs
Living in daily dependence on the Spirit
Prayer & Devotion
Constantly in conversation with God
Weekly reflection on alignment to intention
Connecting with God in every moment
Physical
+Endurance & Performance
Trained and ready for whatever life demands
Pursuing physical excellence through endurance
Built to last - strong, mobile, resilient
Discipline & Stewardship
Stewardship of the body God gave me
Disciplined in fuel, movement, and rest
Honoring my body as a temple
Longevity & Presence
Physically present for my family for decades to come
Healthy enough to play with my grandchildren
Energized and ready to show up fully every day
Mental
+Curiosity & Learning
Always learning, never arriving
Curious about everything, mastering what matters
Pursuing knowledge with humility
Wisdom & Discernment
Thinking clearly and acting wisely
Sharp in discernment, slow to react
Growing in wisdom through intentional study
Emotional Health
Emotionally regulated and self-aware
Processing life honestly through therapy and reflection
Guarding my mind against anxiety and distraction
Family
Spouse / Partner
+Moving Toward Each Other
Always moving toward each other
Choosing connection over convenience
Pursuing my spouse like we're still dating
Unity & Partnership
Building a marriage that leads by example
United in vision, honest in struggle
Divine union - intentionally experiencing sacred partnership
Faithfulness & Presence
Faithful in the small moments and the big ones
Present with her, not just near her
Destroying unspoken fallacies and speaking truth in love
Parent
+Presence & Engagement
Fully present and engaged with each child
Showing up for the moments that matter
Intentionally experiencing the sacred soul relationship with my children
Formation & Legacy
Raising children who know who they are and Whose they are
Building character, not just compliance
Parenting for the long arc, not the short win
Safety & Nurture
Creating a home where my kids feel safe to fail
Nurturing their unique gifts without forcing my dreams on them
Being the steady presence they can always come home to
Estate
+Stewardship & Wisdom
Wise stewardship of every resource entrusted to me
Managing money as a tool, not an idol
Building wealth with integrity and purpose
Generational Provision
Providing generational stability for my family
Creating financial freedom to say yes to what matters
Leaving an inheritance of resources and wisdom
Generosity & Open-Handedness
Open hand policy - giving freely and receiving gratefully
Continuously uncomfortable with accumulation; generous by default
Strategic generosity that multiplies impact
World
Worker
+Excellence & Calling
Excellence in everything I put my name on
Working as unto the Lord, not unto man
Called and equipped for this season of work
Impact & Influence
Discover what's possible and help others see it too
Building something that serves people beyond profit
Influencing my industry toward what's right
Leadership & Multiplication
Leading with clarity, kindness, and conviction
Multiplying leaders, not just followers
All in - fully committed to the mission
Friend
+Intentionality & Depth
Intentional about the friendships that matter most
Deep over wide - fewer friends, more real
Showing up even when it's inconvenient
Loyalty & Steadiness
Steady and sincere in every friendship
The friend who stays when everyone else leaves
Loyal without being enabling
Volunteer
+Service & Humility
Humble and willing to serve wherever needed
Serving without needing recognition
Giving time and talent to causes bigger than myself
Generosity & Compassion
Generously sharing resources with those in need
Compassionate action, not just compassionate feelings
Pro bono work as a spiritual discipline
Identities
Who you must become to live your intention naturally. Formation, not performance. Written as "I am..." statements. The pattern: "I am [identity]. I walk in [intention]."
Coaching Tip
Identity statements are "positive propaganda" - billboards for your own mind. Encourage clients to set them as phone backgrounds, record as voice memos, or review while brushing teeth. "Billboards work. Radio ads work. So does your self-talk."
Personal
Spiritual
+I am anchored
I am connected
I am surrendered
I am rooted
I am devoted
Physical
+I am disciplined
I am strong
I am resilient
I am committed
I am energized
Mental
+I am curious
I am sharp
I am growing
I am thoughtful
I am wise
Family
Spouse / Partner
+I am faithful
I am present
I am patient
I am devoted
I am intentional
Parent
+I am present
I am engaged
I am consistent
I am nurturing
I am intentional
Estate
+I am responsible
I am wise
I am disciplined
I am generous
I am strategic
World
Worker
+I am called
I am equipped
I am diligent
I am excellent
I am purposeful
I am fearless
Friend
+I am steady
I am sincere
I am loyal
I am present
I am generous
Volunteer
+I am humble
I am willing
I am compassionate
I am faithful
I am available